In the fifth installment of the Health Literacy Colloquia, the discussion centers on the need for collaboration both among professionals and community members in order to advance health literacy. Panel members discuss how ideas are spread through the diffusion of innovations and the involvement of key community members. They discuss how, in the past, professionals and disciplines have not worked together to address health literacy and point to ways that this is changing. The panelists point out that even small decisions, like how to eat well, how to spend money at the grocery store, and how to exercise, involve a broad skill set, and figuring how to influences these decisions will take the cooperation among disciplines and professionals. The panelists discuss the difference between literacy and health literacy and point to a lack of data on the health literacy levels in Kentucky. They also discuss Health Literacy Kentucky, a newly formed group that is seeking to improve health literacy across Kentucky.