Bridget Dolan, Sephora's VP Interactive Media, talks with us about the BeautyTalk Superfans - the most passionate and engaged Sephora shoppers.

BeautyTalk (community.sephora.com/beautyadvice) is a Lithium powered online social community where users can get real-time answers and expert advice about all things beauty.

Filmed at LiNC 2011 in San Francisco.

Lithium's social media marketing & customer community software solutions allow enterprise brands to create the ultimate destination where your most passionate customers participate, advocate, believe, and truly belong to your brand. With Lithium you're empowered to enhance your customer loyalty and build a collective group of superfans.

Learn more about what Lithium does: lithium.com/what-we-do/?utm_source=vimeo&utm_medium=social%2Bmedia&utm_content=sephora&utm_campaign=linc2011

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