At ÉTS, giving a talk about brands to a group of engineers taking an innovation management class and completing their master's degree. Merci André pour l'invitation!
*Fact: in the motivation letter that I wrote 7 yrs ago when applying to grad school (for my master's degree), I mentioned that I wanted to specialize in brand+psychology and that I wanted to teach at a university level (that's before business opportunities came my way). Oh and when I was in high school and cegep, my dream was to become a teacher (yet I thought it wouldn't be possible because I had ~average grades then).
I believe that every single experience that we live is meant to happen in a specific order and prepares us for the present and for what's to come. It's only in hindsight that we realize this the most.
Read my story: linkedin.com/…/from-psychology-brand-consultin…/