This talk took place on July 31, 2018, in the Koret Auditorium at the San Francisco Public Library as part of Type@Cooper West's Letterform Lecture Series, a partnership between The Cooper Union, Letterform Archive and the San Francisco Public Library. This series and its recordings are made possible by the on-going generous support of Adobe Typekit.
When we think about typography and film, its titles quickly come to mind. On second thought we recall the inter-title cards of silent films and subtitles used to translate foreign-language cinema. There’s also typographically-endowed props like books, signage, magazines, and screen interfaces. But what about typography that’s part of the story-telling repertoire where words dressed in their letterform costumes help to advance the plot? This presentation will survey how type has appeared in film historically and offer a glimpse into its increasingly starring role in cinematic narratives for screens large and small.
Louise Sandhaus is the former Program Director and current faculty in the Graphic Design Program at California Institute of the Arts (CalArts). Her book on California graphic design, Earthquakes, Mudslides, Fires and Riots: California and Graphic Design 1936-1986, co-published in late 2014 by Metropolis Books and Thames & Hudson, received laudatory attention from The New York Times, The Guardian (London), The Los Angeles Review of Books, among many publications. In 2015, the book was recognized with the Palm D’argent for Best Art Book by The International Art Book and Film Festival (FILAF). Her book on the prolific designer and American Institute of Graphic Arts (AIGA) medalist, Gere Kavanaugh, (co-written and designed with Kat Catmur), will be published Spring 2019 by Princeton Architectural Press. She is currently working with AIGA on “Making History,” a national initiative to build and preserve graphic design history through crowd-sourcing and utilizing a digital platform/tool.