Sue Siddall, Managing Director, IDEO London: Design for Meaning gave this speak at Rebuild21 2011 in Copenhagen.

As we emerge bruised from the recession, consumers are fundamentally rebooting their values, morality and choices. By identifying and innovating around a higher purpose or a global challenge, Sue will demonstrate how companies can play a significant part in people’s lives. Sue will also introduce Open IDEO an open innovation platform launched to help solve global problems by tapping into the global wisdom of crowds.

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