Pinch us now! WOW – what an incredible experience it was to be part of the action of the 31st Genie Awards. You were following on Twitter, Facebook, in the news and in person. Now, let us give you the inside scoop!
On March 9 and 10, 2011 the STARFISH Team rolled out the red carpet and hosted some of the hottest Canadian actors and celebrities for the 31st Genie Awards. We created the STARFISH Celebrity Gift Lounge themed, “What would you bring back?” This gifting lounge was an invite only space for Genie Awards presenters and VIP guests.
This event involved the STARFISH Events team to plan and execute the look and feel of the physical space and recruit top brands in various product categories to gift their product to celebrities. We created a media plan that included booking media tours and interviews promoting the gifting lounge and participating companies. Media from television, radio, magazines, newspapers and bloggers covered the event.
We have countless thank you’s to all the amazing companies who came together from local, national and international brands who helped us transform the ARC hotel to the ultimate hospitality suite for the stars. Over 35 companies and brands were part of an incredible event and product placement opportunity. Approximately 80 Gift Bags were given away to celebrities, media and VIP guests. The producers of CBC, the Academy and countless guests complimented us on the presentation of the space, the creation of a welcoming lounge that had repeat visits from celebrities and the amazing gifts in the swag bag valued at over $1200. A successful event is a sum of all parts and we could not have done it without you.