Today's American reality is rolling your sleeves up, cutting expenses and working hard. Small businesses and brands are seeing interest from consumers who want to support the little guy. How many companies are built without taking out any loans or selling pieces to investors? For 15 years, Jay Quintin has been doing everything he can to make as many of the highest quality snowboards his hands are capable of building, all on his own. Today Smokin produces thousands of boards a year and has distribution in 20 countries. Lane Knaack explains why he rides for Smokin and shows how well they ride.