Scott: I had to give a lot of credit to the man, the myth, the podcasting legend here with me. The guy who approached me beforehand saying, “You should do this.” Finally, I came to my senses. From the amazing company that’s not only helping me, but a lot of other podcasters out there to distribute and get the word out with what they’re doing and help us with marketing. A guy that is not only a friend of ours, but now a very close and dear friend to what we do, Tom Hazzard. Obviously, your wife, Tracy and daughter, Alexandra, the whole Hazzard clan out there. Just not from Hazzard County, that’s all.
Tom: It’s family business. Thank you so much, Scott. It’s exciting to be here a year into the Note Closers Show.
Scott: We did start a little bit earlier with the Facebook Live hunting our message and stuff like that. We’ve got to thank Aaron Young a little bit too for bringing us together because you were helping Aaron with his podcast originally. We met at one of the Magnify World Summit. We were on the boat out there rocking in the ocean and you were sitting there slowly, indirectly selling me on it. I’m like, “No, it’s more work.”
Tom: I did believe it would help you with your business goals. That’s what I could see. Not only that, I also learned what a great marketer you are. You’re always working in your email list and social media. I knew not only it would bring you benefits, but you would have success with it.
Scott: You do a lot of the heavy lifting. For those who don’t know, we film it here. We film it either through the Facebook Live, Zoom or jumping on Blive. Then we upload the audio or the video files directly on to the Podetize platform. Your team runs with it. You do a lot of the magic. You do a lot of the production after we film. I have to come up with a topic and sometimes I don’t have a topic five minutes before I go live. We’ve got quite a few of our students who are actually doing some podcasts. Dan Zitofsky has got one that he’s launching with you. Garrison Gilbert’s doing some stuff with you. Gail Greenberg and Chris Seveney are doing something with you too, which is phenomenal. Jason Bible will hopefully do some stuff with you as well too, our good buddy.
Tom: He’s done some. We’re in discussions with a new thing he wants to launch, which is exciting. It’s a big network and that’s the thing about this. We don’t actually market this service because so many people like you have such a great experience with it and get so much value out of it. Not a day goes by that I don’t get a referral and that’s not to brag about it, it’s just the reality is this has value. You would need five or six different VAs doing all sorts of different aspects of it and you’d have to manage them in order to do this. You upload your raw audio to our platform, submit it with your target publication date and then our team goes to work automatically.
We’ve built quite some systems. This started for doing it for ourselves. We didn’t just had a need and a desire to go and start a podcast to build an audience and to market too. It was an experiment five years ago or something. Once we’ve built that team, people would say, “Can you do this for me?” It grew organically for a while. It’s its own big company with dedicated employees and growing every month. The part that I enjoy is getting to know you. We’re in business together, but I’ve got to know you and become friends with you. We’ve gone to multiple events together in the last year, which has been fun. I love meeting with different people, like Dan Zitofsky and all sorts of others that you’ve connected me with. Learning about all these different companies and seeing what each of them do, that’s really fun for me.
What’s also fun is that seeing how podcasting and content creation, creating all these assets that you can market helps everybody regardless of the type of business they’re at. That’s been the other fun aspect of this is everybody measures success differently and values in different ways. From a small local business like a local doctor’s practice to a business like yours that’s national, doing note deals all over the country, there are real tangible benefits that produce a far greater return than whatever cost there is and time on your part to do it.