For two years we filmed Mika Häkkinen testing and developing Nokian Tyres' new Powerproof tyre all across Europe. Here is the BTS documentary we produced for the product launch, enjoy!
Agency: Alasin Media Oy
Client: Nokian Tyres
Written and directed by Ville-Veikko Heinonen
DoP, edit, grade: Ville-Veikko Heinonen
1st AC: Paavo Pengermä
2st AC / still photography: Tuukka Erkkilä
Sound design: Pete Koskimäki, Dramatic Sound