Getting from Insight to Foresight Webinar By Cindy Malone & Abigail Bisi

What is a foresight, and how is it different from the insights your team works with every day? We'll explain the difference, and discuss how you can leverage real data to make better, more confident decisions about where to focus your company's future innovation efforts.

Key Takeaways:

•How to predict which of the trends changing consumer mindsets and behaviors today will have the biggest effect on your industry.

•How to figure out what consumers are going to want and need in the future - without asking them directly. (Psst... if they could tell you, they already would have!)