A selection of "Show Openers" from Dillard's In House Training Shows.
The Show Openers were used to introduce the theme of the training video the employees were preparing to watch. In addition to the Show Opener, a full graphics package was required to be designed, included sub-sections designed similarly to the Show Opener, Lower 3rds used to introduce on-screen talent as well as clothing names, pricing, or any other important information, Full-Screen Text sections used to help reinforce what was being said by on-screen talent, and Graphical Transitions to smoothly move between video and graphic sections.
Before starting on a project, the designer would be given a script including the text to be used and how it was to be treated graphically (Full-Screen Text, Lower 3rd, ect.). As long as the information from the script was successfully translated into quality graphics, Dillard's would generally approve the project. This degree of artistic license always made the projects seem like a reward to work on, not to mention pretty fun.
· Jason Simpson: Graphic Development, Typography & Animation.
· Shelley Needham: Producer.
Client: Dillard's (In House Training)
Post & Production: Dempsey Film Group