Fresh Island is a hip hop festival set on the Island of Pag in Croatia. During the last 7 years the festival grew to a point where they needed a rebranding and a new website. Goal was to show their vibe and make it stand out from other hip hop events in Europe. We rebuilt their identity based on three key insights that make this festival special: Destination. Atmosphere. Culture. It takes place at a beautiful summer destination, in open air clubs with limited capacity, and their lineup is restricted to hip hop artists only.
After defining visual and verbal standards, we designed their website which is the central point of their business. Main idea was to stop selling tickets and start selling the experience. To present Fresh Island festival as a “hip hop paradise” with clean design and a fresh tone of voice which will resonate with hip hop fans across the globe. The result was stunning. First time in seven years, the Festival was sold out.