Documentary filmmaker Morgan Spurlock likes to put himself on the front line. Thirty days of McDonald’s in Super Size Me earned him an Academy Award nomination—and the liver of a longtime alcoholic. In his latest venture, The Greatest Movie Ever Sold, he scrutinizes the world of product placement by getting the brands themselves to finance the film’s $1.5 million budget.
Morgan was one of the speakers at GRID11. To learn more about GRID, check out bonnier.com/grid