Recruitment videos help your company brand in a compelling and attention-grabbing way. You will attract more candidates and capture their attention, enhance the user experience, and increase your application rate.
Employers use video to enhance every stage of the candidate journey, as videos:
• Raise candidate awareness
• Put your brand into candidates’ consideration
• Increase their interest in your brand
• Increase application rates
• Narrow down the selection
• Lead to hiring
The Challenge: Texarkana Eye Associates is a fast-growing franchise of dedicated eye professionals. They provide a wide range of eye care in underserved areas of Texas, Oklahoma, and Arkansas. With the increasing amount of locations, they needed highly qualified doctors to fill the open positions. After much success in digital, social media, television, and long form campaigns, TEA chose to work with Sparklight Advertising once again for the recruitment of their doctors.
The Solution: Sparklight Advertising worked closely with TEA Management to produce a business profile highlighting two new doctors. We interviewed them about their experience with TEA, and discussed the many benefits of working for their company. The video performed as promised, and will be used for further recruitment.