Executive Creative Director: Riccardo Galimberti
Executive Producer: Pietro Polentes
Storyboard & Design: Marta Sofia marzullo
Animation: Marta Sofia Marzullo, Federico Bressan, Rachele Santini
Sound Design: Sudio Fish Singer
This is one of those projects that we had fun working on and gave us the chance to try something new.
The client gave us a free hand in order to build Weople's promotional campaign that is aimed to introduce the subject on usage and monetization of our digital data. This app also also allows to controlo those dynamics thanks to the new GDPR law.
The video, that has been made in 2D character animation and motion graphics, enriches the typical infographic narrative style thanks to the cell animated characters.
Plus...putting a "F@#K!" in the video has been a huge pleasure for us!
Thanks to our client Hoda for letting us do this!