The objective of the brief was to produce an exciting and engaging film for use on social networking sites, international broadcast networks and special events. The brief was to focus on the excitement surrounding the new track and emphasise the racing experience from a Formula 1 driver’s point of view.
The concept for the film was based on a lap of the new track with Vodafone McLaren Mercedes drivers Lewis Hamilton and Jenson Button. The drivers narrated their personal experiences of the circuit, capturing the demands on the drivers and the highs and lows of past races whilst recalling classic moments at the circuit.
Drawing upon the aesthetic of digital race telemetry we combined CGI with live action footage to create a digital film showcasing the new-look Santander British Grand Prix.