Not all men are born equal and not all shirts are lucky. But the man who possesses a lucky shirt is a collar and cuffs above the competition. And should you find yourself caught up in an imaginary bullfight, it pays to have a shirt to hand. Better still, a lucky shirt, with an ace up your sleeve.

Directed and Photographed by Leila and Damien de Blinkk, the films and prints will be staggered, with a constantly evolving message, throughout the season digitally, in cinema, on TV, in print, outdoor and in store windows. Celebrating the power of clothes, each film is stylishly told from the point of view of a hero garment.

Production by OneSix7 Productions
Advertising Agency 101 London

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