Opening title sequence for ITV1's coverage of the 2011 Rugby World Cup by Jump Design and Direction.
The sequence is based around images created in ink - a reference to the native maori tattoos of New Zealand where the tournament is being held.
Agency - Jump Design & Direction
Design & Art Direction - Lee Jacobs
Compositing - Russell Mann
Particle Simulations - Phil Webster and Play Nicely vimeo.com/29094923
Directors - Richard Norley, John McKenna
3D Studio, Fume FX, Krakatoa, Cinema 4D, After Effects