The Social Label Foundation does more than just design attractive or even sustainable products. Social Label realise collaborations between makers with a distance to the labour market and leading designers such as Piet Hein Eek, Edward Van Vliet or Kranen/Gille. You could say that Social label designs labour. Its founders, Petra Janssen and Simone Kramer, strongly believe in an inclusive world that can be achieved through the power of design and communication. Journalist Tracy Metz interviewed Petra Jansen during the Milan Design Week 2018 for the project Human Nature - designing the equilibrium.
About Human Nature - designing the equilibrium
How do we ensure balance between humans and nature? What instruments do we have at our disposal and how does this reflect on a future that we can look forward to with more awareness and greater sensitivity? Under the title Human Nature - designing the equilibrium, eleven designers and brands answer questions about a future in which Humankind and Nature enter into a new relationship.
Camera and editing: Giuseppe Biancofiore. Subtitles: Giulia Torresi. Music: deef. Exhibition and stage design: Monika Petraitytė. Concept and production: David Heldt with Connecting the Dots. In collaboration with: CreativeHolland. Location: Design Language, Milan Design Week. Photo portrait by Boudewijn Bollmann.