Music video for "Sweet Marie" off The Anniversary's 2002 album "Your Majesty" directed by rumur and Joe fiorentino
Recognized among the rock heavyweights of Lawrence, the Anniversary began in 1996 when Blue Valley North West High School friends Berwanger, Roelofs and Pope (then Verhoeven) formed under the name "the Broadcast". When the three began college, they joined forces with bassist James David and drummer Christian Jankowski and subsequently changed their name to The Anniversary, inspired by a plate in Adrianne's parents' living room that said "Happy 10th Anniversary." The newly-formed band toured heavily throughout 1998 in the Midwest region with bands such as Superchunk, The Pulsars, The Get up Kids and Braid.
In 1999, they accepted an offer from Matt Pryor of Lawrence-mates The Get Up Kids to record a full-length on the GUK's new Heroes and Villians imprint on the Vagrant label. The band traveled to Chicago to record "Designing a Nervous Breakdown" with producer Dave Trumfio (the Pulsars). The record defined the early Anniversary sound - sentimental boy/girl vocals, dueling guitar lines mixed with kooky Moog organ sounds and catchier-than-hell choruses.
The band supported the album with relentless touring and followed with two more songs recorded at Red House Studios in Eudora, KS, one released on the Vagrant Records sampler "Another Year on the Streets" and the other released in a split 7" with Hot Rod Circuit.
They issued a split EP with Superdrag in fall 2001 and unveiled their second full-length "Your Majesty" in January 2002. The record marked a departure for the band, leaving the Moog organ and bouncy pop behind in favor of a riff-driven classic rock sound. Rolling Stone offered three stars and a few pointed jabs ("And often Josh Berwanger and Justin Roelofs' lyrics sound like some drunken hippie-shaman shit"). The band headlined KU's annual Day on the Hill festival in May 2002. Tour dates with Guided by Voices, Dashboard Confessional and Ben Kweller followed.