Stig Bareksten, CEO and Founder of Bareksten Spirits, said: 'I chose Kind as the right branding agency for Bareksten Spirits as I fully believe they represent the very best in Scandinavian design. I have global ambitions for the Bareksten brand and so, when it comes to the design and branding aspects, I need to work with the very best in the world. Kind delivers, every time, and helps me to build the reputation of the Bareksten brand. That's what I get from my relationship with Kind.'
Bareksten represents the essence of Norway – dark, wild, breathtaking, dramatic. Clean flavours inspired by ancient craft traditions. Kind is delighted that world-renowned distiller Stig Bareksten chose Kind to create the branding for his remarkable products.
The International Spirits Challenge, which was held on July 12th of 2017, is the world's premier event for promoting excellence in spirits, and has been running for more than 20 years. It has a global reputation built on authority, respected judges and an unsurpassed influence on the industry. More than 1,300 entries were received for this year's competition, from more than 70 countries. The International Spirits Challenge 2017 saw the world's leading drinks producers, design specialists and marketing specialists gather for this renowned annual event, with the finest spirits, designs and campaigns in the world centre stage. Kind and Bareksten's triumph - in the Packaging & Design Category - came hot on the heels of a Double Gold victory in the San Francisco World Spirits Competition in April 2017.
Internationally, he will be competing with big brands – but Stig knows that’s where Bareksten can play to its strengths. He says: ‘We plan to develop a loyal customer base all over the world by bringing something new to micro-distillery produced, handmade spirits. Bareksten will stand out in three areas: taste, design and transparency.