"It will be in your power to descend to the lower, brutish forms of life, or you will be able, through your own decision, to rise again to the superior orders whose life is divine".
With the Oration on the Dignity of Man (De Hominis Dignitate) philosopher Pico della Mirandola in late 1400 guided humankind from the Middle Age to Humanism, giving humans back their capacity to elevate themselves.
Della Mirandola's God treats Adam differently, He does not condemn him for eating of the tree of knowledge but He rather encourages him to look inside his inner soul and find his spirituality.
Iceland, Imperial's fashion film, takes us to that Eden. A Paradise with a light that releases positive vibrations and that invites all of us to leave behind our Middle Age permeated of nihilism and embrace a new Humanism that can only come.
Director: Gabriele Surdo
Starring: Xenia Malanova, Jakob Blom
Dop: Luca La Vopa
Concept: Gabriele Surdo
Art-Director: Lino Lionelli
Production: Graziano Chiscuzzu, Silvia Silverio
Editing/Color: G. Surdo
Soundtrack: Fall (Night Safari by Populous)
Assistant: Pietro Comini
Make-up artist: Vesselka Vissotchkova
Hair Stylist: Christophe Dapp
Sound Designer: Gianluigi Gallo
Voice Over: Paola Marsano