Launched for their newly introduced offering, Saffola Active Slimming Nutri-Shake, ‘Beat The Crave’ campaign is a first-ever audio driven digital initiative that aims to distract the audience from unhealthy food cravings.
The campaign undertakes an array of social media activities along with a microsite that has been created for users to visit and distract themselves whenever their craving strikes, thus enabling them to maintain their diet plan. The microsite will have multiple audio skits; also available on WhatsApp to encourage people attain their fitness goals. While each audio skit is crafted to help people distract from their cravings, it also allows them to learn the psyche behind these cravings and provides solutions to avoid them.
Take a look!