Getting all your stakeholders to work from the same playbook can be a struggle. Even if you aren’t the most persuasive speaker or the most powerful person in your organization, you can get your stakeholders to set aside personal agendas in favor of shared standards and strategy. Kristina Halvorson shows how in this 60-minute presentation caught live at An Event Apart Denver (aneventapart.com/event/denver-2017).
Kristina runs Brain Traffic, a content strategy consultancy (braintraffic.com). She’s the author of “Content Strategy for the Web” and the founder of Confab: The Content Strategy Conference.
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