This is a promo video for the fictional dating app, "Date-A-Mate", created by Justin McPhee.
Date-A-Mate is a mobile app which links friends together, giving them the chance to hang out with each other...or take it to the next level...
The concept is based on the struggles of the dating scene, and how just being with friends can open up a new world of possibilities.
Using bright colours and exaggerated motions, it parodies the idea of the perfect date in a playful manner, leading into the idea of taking a friendship “to the next level” and all the hopes and dreams which come alive...
This was made by drawing vector shapes in Illustrator, then animating them with After Effects.
Client: Date-A-Mate (fictional)
Project: Promotional Video
Storyboard/Style Frames/Animator: Justin McPhee
Music: "Say it Everyday" by Stoney Waters