Brand: Nokia + Burton
Project: Push Snowboarding
We’ve recently finished these abstract data visualisations as part of the Nokia Push Snowboarding Project.
Using a blend of motion tracking, data parsing and particle generation, we created these beautiful light trails which react to every single rider move.
Blending colours, changing shape and heating up as the rider gets faster.
These sat pride of place in the Nokia tent at the recent Burton US Open.
They were developed for our friends at Hyper.
View the full video
For more info on the project
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