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Another early preview of motion and look and feel, FuemFX driven and Box#3 shaded. The Particles have a GradientRamp mapped on them based on the distance to the emitter much like a Gradient over age. Then the speed is taken into account as well to manipulate the gradient on the particles. Fast velocities shade them brighter and more red/pink, slower velocities shade them darker and more blue/purple. All this was later controlled by music amplitudes as well.

Check the Making Of here, it's a double feature for the new line of HTC cell phones for 1stAvenueMachine in New York, check the full commercial here:
vimeo.com/28473314

Make sure to check out the other half of the making of: vimeo.com/28334091
I don't wanna spend much time typing details about the shots since the annotations are in the video this time :)

Hope you like it!

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