To showcase Peugeot's new fashion-forward 108 special edition, we created an interactive, motion-controlled video experience. Kinect cameras analysed the movements of people standing in front of large video walls. This motion data was used to manipulate abstract colour fields and patterns inspired by the 108's range of limited edition bodykit designs. A pressure sensitive floor allowed viewers to cycle through the different patterns. At the end of the experience, you could pose for a photo, and set it to be your Facebook profile image.
The interactive experiences were installed in eight major malls around the UK.
My role: Creative director
Creative concept: Mark Griffiths
Designer: Darren Custance
Technical development: Koffeecup Interactive
Film shot by Locomotion
Director: Lee Bamsey