We were very excited to work with hometown hero, lululemon, on a series of spots created in celebration of their 20th birthday. The spots bring to life five of the lines from lululemon's evolved manifesto through the stories of some badass members of their global community.
#3 of 5, Youngblood.
Directed by Giant Ant
Head of Production: Teresa Toews
Producer: Matt James
Creative Direction: Jay Grandin
Art Direction: Rafael Mayani
Storyboards: Rafael Mayani, Conor Whelan, Jay Grandin
Illustration: Rafael Mayani, Genice Chan
Animation: Conor Whelan, Diego Maclean, Sitji Chou, Douglas Alberts, Taylor Peters, Shawn Hight, Sebastian Curi, Reece Parker, Jardeson Rocha
Sound Design: Playdate