Project: El Ego X Advert and iPad app
Client: Kris Hofmann / Pelonio
Music & Sound Design: Box of Toys Audio

Background:
A short stop frame animation commissioned by creative consultancy Pelonio (pelonio.com) for the launch of a new iPad/iPhone App for Madrid fashion show 'El Ego'. El Ego runs together with Cibeles Madrid and provides a platform for young, up and coming designers in Madrid to showcase their designs.

Approach:
As a fashion related piece, our direction was to create an understated electronic track that remains both contemporary and cool. Backed by minimal sound design that makes use of original recordings to reflect the glassy visuals.

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