Autonomous sensory meridian response (ASMR), an Internet phenomenon, is characterized by a tingling sensation on the skin that typically begins on the scalp and moves down the back of the neck and upper spine. Relying primarily on the affective power of whispering, ASMR create an intimate sonic space shared by the audiences and the ASMRists. Through the examination of the rhetoric of prevalent ASMR videos, taping, scratching, brushing, etc. SEMIOTICS of ASMR *TABLE* [NOT ASMR], a homage to Martha Rosler, questions the role of contemporary woman in cyberspace and the condition of mediated intimacy – how the intimate feelings of pleasure, care, etc. are constructed and distributed via webcam, screen, microphone, headphone, and other digital technologies.
~~Play it loud~~