Digital disruption and the new B2B buyer are completely transforming the way business purchases are researched and completed. Certona helps B2B brands create a seamless experience across all channels by prioritizing personalization.
Incorporate your complex business purchasing and approval workflows, customer data, and Certona’s personalization best practices to engage your buyers with relevant products, content, and messaging not only tailored to the business account but also to the individual completing the sale.
