IOT is the new IT. More and more companies are trying to get in on it and conquer the space. Cummi, a new African company, asked us to create an Ad for them, which we conceptualized and executed, even designed a successful Online/Digital Strategy and Marketing for it. We used internationally recognized actor Hakeem Kae-Kazeem to anchor the Ad since the take-out was of a single individual who is connected to everything his life s related to, including his family, business etc. The execution involved Post-production work where all the worlds looked connected, so the planning for the Ad was crucial, the on-set VFX supervision significant. The end product had to feel completely seamless, unobtrusive, effortless... this as a way of making IOT come across as natural. Client was very happy as the Ad didn't make IOT too sophisticated but accessible.