lenny grade – grade die.
Minimalist design, scenographic sculptures and constantly changing typography circulate around the song mayfly.
For Alice Rose & Moniko‘s record label and music video debut designer and scenographer Lenny Grade and Catrin Mackowski used the song’s lyrics of a fragile ending love and it’s spiritual hope of rebirth to translate it into scenes of delicate balance, objects that transform, circulate or flow and a lead singer that is arranged in a state of absence while being present.
Building up on this concept the single’s artwork is the illustrative approach of creating a fragile circulation showing a disabled mayfly on the front and four of them on the back. Spinning around and creating a circle with their missing wing.
Client: © NB Germany a Division of the NB World, nb-germany.de, nb-world.de
Music by Alice Rose & Moniko / facebook.com/alicerosemoniko
Music video created by Catrin Mackowski & Lenny Grade / catinca.com & gradedie.com
Hair and make-up: Cathy Guilleux / make-u-up.de