Project by Pauline Saglio and Mathieu Rivier
Software Implementation : Mathieu Rivier
Animations : Pauline Saglio, INT studio
Module design : Marie Strina
Module building : Unpointois
Movie Images : Gianni Camporota
Editing : Pauline Saglio
Special thanks to Tibor Udvari
This project aims to highlight the richness of Hermès' creative processes
surrounding the world of silk. The spectator is invited to discover the different
facets of this product through several playful experiences in store, which
include the main steps in the creation of the Hermès squares, which offer a
a surprising encounter with the world of silk.
This installation offers the customer a new perspective on the traditional
square Hermès which actually hides a large number of surprises, that the customer is
invited to discover through several interactive steps.
While the customer is usually only intended to have contact with the product
finished, these installations offer him to move to the other side of the set during a
a series of unique interactive experiences that allow her to discover stories and
anecdotes about the manufacture of scarves. More than just representations
of the different stages of creation, these installations offer the customer a moment
magical and privileged in the heart of the traditional world of silk printing, the
thus bringing behind the scenes of a rich, traditional but still important profession
yet innovative through Hermès, through its methods of application and
adaptation that make the Hermès scarf, a product that can be declined infinitely.
The scarf thus releases its mysteries for a brief moment in order to give the customer a glimpse of
the charms of its history, in a privileged relationship that takes it beyond its status
as a simple accessory.
By combining the traditional gestures of the sellers who present the scarves in
leaflets on the table and digital devices for their detection, the
animation principle is based on a game of round trips between virtual screen and scarf
real. This visual pretext makes it possible to mix tradition and technology to present
a variety of Hermès scarves in a more playful way, also allowing a look
new from the customer on this iconic product.
This game of appearance, disappearance through the headscarf is the guiding principle of
animation and allows smooth transitions to express the important steps of
the history of silk.