West, a Thomson Reuters company had developed a promotional campaign that would result in one lucky participant’s name appearing as a character in the next John Grisham novel.
Mojo Solo created a cinematic micro-movie teaser, with the feel of a John Grisham movie. The participant’s name was captured upon entering the micro-site and then appeared in the video as a key part of the story. The promotion ended up having very high levels customer participation.
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