Context
How can you engage with teens when the latest study says you are “the brand of their parents?” In an era when the same youngsters prefer non-verbal communication versus anything else.
Idea
Introducing a new teen language: GIFFERISH.
A unique digital tool that translates complex human language into coherent and awesome long phrases made of GIFs instead of words. By Vodafone.
reknitogifem.cz
Results
It became a nationwide sensation in a couple of weeks. Young people created more than 1 million GIFs in the first ten days of the campaign, flooding the Czech social media with them.
