Using two local celebrities, a Czech gold-winning Olympian and a Slovakian pop-star, we created the quintessential Czech/Slovak summer roadtrip.
Missing any typical American shine, and filled with local insights for the region, for the first time we positioned Coke as a relatable brand for CEE teens, and not as an unreachable Hollywood dream.
“Have a fly Summer/ Shall we fly?” – aprox. translation form Czech – it’s a local expression for something like “hanging loose, enjoy”.
