As a testimony to Bata's commitment to women empowering we've launched this manifesto and a global campaign about embracing diversity.
The "Me & Comfortable With It" speaks about defying prejudice from both sides of the selling counter.
"This is me.
The too tall, too curvy, too many tatoos, too much thinking, too opinionated to fit the standards.
But I'm not standard. I'm limited edition. Of flawesomeness - awesome in my flaws.
This is me. The one that walks taller but thanks to my confidence, and not necessarily to my high heels (though I love those).
This is me and my declaration of independence from prejudice.
From the preconception that I can enjoy design only if I suffer!
This is me and I choose sexy comfort over pretentious torture any day of the week. Shoes that make me feel like a million bucks, but not cost me the same.
This is me. Not anyone can handle.
Me. And comfortable with.