In his Blogwell Seattle presentation, Cargill's Internet Marketing Manager, Chris Obray, discussed how the company used social media sites Facebook and Twitter to create brand awareness of their product Truvia to their target market.
BlogWell: How Big Brands Use Social Media is an amazing series of events that features 8 great case studies in corporate social media.
To learn more about BlogWell, visit socialmedia.org/blogwell/
BlogWell is produced by SocialMedia.org and GasPedal.
Learn More: gaspedal.com and socialmedia.org