We shot this Ad in the UK and Kenya, using various favourite soccer, rugby and basketball teams, including Arsenal. Post-production was done mainly in South Africa. Our approach was to create a seamlessness, to tell one story even if there were all these teams and sports codes, and the fans were as critical to the story-telling too, not just the players. It was a story of metaphoric adversity that leads to triumph, to winning. And we didn't want to focus on Arsenal only because they are such a big well known team, simultaneously we were not going to not make them significant. Suffice to say that it was a logistical challenge to film with Arsenal as we had to find a suitable time in their crazy schedule. We obviously wanted the best of their best, but they were too in demand by other shoots (and there were about four shoots taking place at the same time as ours, and we all had to use one pitch and set up our own sets with our own requirements, all within a limited proscribed period). We got a good mix of players in the end. We had to approach the narrative as one that employed an ensemble cast element where all the characters bring something to the party for the good of all. The Ad had to be suspenseful and dramatic with a feel-good ending. And we needed to make the Arsenal players walk into the lounge of some of our characters and celebrate with them. Careful planning and VFX magic were brought to bear and we were able to achieve this feat. We also made a significant choice of using the basketball game, action-wise, as the glue that holds the story together (and we know how long 30seconds is in a basketball game, literally). Working hand in hand with the basketball game, emotionally, was the group of friends in the lounge who are watching a game on TV, but we treated the experience as total, as if they were watching all the games simultaneously. While it was a challenge to weave all these elements together coherently, and present a dramatically pleasing narrative that hit the right notes, it was also a lot of fun. And the Teams in Kenya and the UK were absolutely fabulous.