How can we make people google skateboarding and at the same time increase the skateboard participation amongst teenagers? 1 in 5 teenagers suffer from a mental illness and feel the pressure to be healthy, successful and have many friends, and they often turn to google for help. So we buy adwords to their most asked questions and encourage them to google skateboarding. If they do that, they get to our website where we show the benefits of skating and create a safe community. We’ll show them that skateboarding is the answer to all their questions.