The brief for this running assignment had two components. First, we were hired to produce a live event to magnify the release of the new SolarBOOST by adidas; second, we were tasked with creating original content to support an immersive consumer experience at said event. Both parts came with a unique set of challenges that we navigated in stride, in the midst of compressed timelines as well as little hiccups imposed by mother nature.
This Boston-based event required careful attention as we managed the sourcing, fabrication, and install of a 28-foot geodesic dome in Copley Square - overlapping graduation weekend festivities. Our prep window was full of high-speed winds, unpredictable rain patterns, and several roadblocks presented by the permitting office. Our agency and technology partners were up for the challenge and we worked closely deliver a one-of-a-kind experience.
With our dome as the home for friends of the brand and everyday people passing by, we designed and created an immersive 360 degree film to transform the experience into something unexpected. Inspired by early morning runs and late night escapes, we shot first person running routes of all types, from sunrises to sunsets and everything in between. We chased dry spells across Oregon for seven days straight. We lived out of a minivan. We drove 2,700 miles.
The dome ceiling became our sky; we shot 24-hour timelapses and carefully stitched and layered them together until we captured a perfect full day and a sweeping starry overnight. With the runner’s heartbeat setting our BPN, we partnered with a composer to score a custom soundscape. The result was an immersive experience as runners hopped on to frameless treadmills and ran in harmony with the world around them.
Executive Creative Producer: Davis Priestley
Creative Producer: Jodi Sweetman, Nick Ocean
Director: Nick Ocean, Jordan Kelley
Editor: Jordan Kelley
Music: Joel Pickard
Dome Technical Team: Dot Dot Dash