SL Pride 2011 campaign ”Our proudest bus ever” The idea is to enable Facebook users to upload their profile pictures on SL’s new double-decker buses – which are then color coded to a rainbow. We want everyone who can’t attend the parade to be able to participate and show their support.

SL will also broadcast the parade live in 360 degrees so that everyone can experience the parade from a distance.

Petter Dixelius, copywriter
Gustav Egerstedt, art director
Erik Hiort af Ornäs, creative
Anders Ekman, creative
Mikael Näslund, Interactive Art Director
Tom Hedström & Hans Sydow, projektledare
Maria Lindskog Klasén, produktionsledare
Linn Johnsson, planner

Produktionsbolag: Dallas Sthlm
Projektledare på SL: Pernilla Sollander

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