Brand: Festival G8
Creative, Design, Motion: Alex Frukta
Music, Sound design: Sounddesigner.pro
G8 FESTIVAL WAS CREATED BY REDKEDS AGENCY
Festival of creative industries greateight.
The program of the festival will open on the territory of the design factory Flacon and Khlebozavod - the creative cluster of Moscow, which develops a wide range of projects in the field of actual forms of creativity and education.
200 speakers. 8 foreign speakers. 30 institutes of creativity. 70 hours of collaboration.
RedKeds agency invited me to help them with the image of the festival this year, last year the N3 studio worked on the design.
I did not have a specific brief, but the agency had a certain desire not to do glitch and offer something else, as far as completed up to you to decide.
I was given a list of necessary formats of identity that needed to be produced.
And I proceeded to implement the project, first inventing the concept and then developing it to the final result.
I was inspired by the images of the image films tape (slide mechanical projector) in the same place I picked up some visual solutions for the general image. The second part of the image was the pattern backgrounds with different visual solutions of the figure 8 which are changing one by one.
For the sound this time was answered by the studio of Vasily Filatov, for which he once again many thanks.