Philip L. McKenzie on Transatlantic Influence:
How has the internet changed what it means to have influence?
How are social media changing the political discourse in Europe?
How can someone become influential?
How do power and influence differ?
What's the difference between influence and fame,
celebrity, or notoriety?
Philip L. McKenzie is Managing Partner of FREE DMC, an influencer marketing agency that specializes in integrated marketing strategy, digital content creation, and experiential events. He is also the Founder of Influencer Conference, a global conference bringing together tastemakers in the arts, entrepreneurship, philanthropy and technology to discuss the current and future state of influencer culture. After completing his MBA at Duke University’s Fuqua School of Business, Philip joined Goldman, Sachs & Co where he worked in Domestic Equity Trading. Philip is a passionate supporter of the arts. He has been a Supporting Partner of the Alvin Ailey American Dance Theatre since 1999. He is formerly a Junior Associate of the Museum of Modern Art and a member of the Apollo Circle of the Metropolitan Museum of Art. He is a rabid music fan and spends his summers attending as many Dave Matthews Band concerts as humanly possible. He is working on a book called Smashing Silos: How to identify talent & create value.
Produced as part of a video sprint by KS12 together with British Council during Social Media Week Berlin 2011.
cc KS12 2011 by-nc-sa
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