Tuscan Tan needed a marketing video to show how their product works much better than competitor spray tanning systems.
Other tan delivery systems create a lot of mess that can cause potential health problems to spray technicians. The excess spray can also play havoc with air conditioners and salon fixtures resulting in costly repairs.
The Tuscan Tan spray-tanning solution is the best on the market.
However, it has been found that most beauty salons are unaware about the negatives involved when purchasing a lesser quality tan delivery system.
Subsequently, a marketing video was required to demonstrate to beauty salons how easy, profitable and clean Tuscan Tan is to use.
The main objectives of the promotional video were:
-To increase awareness among beauty salon owners about the inherent flaws with tanning delivery systems.
-To differentiate Tuscan Tan from other tanning delivery systems on the market.
-To promote the benefits of Tuscan Tan and how easy it is to use.
-To increase sales of the tan delivery system.