Obscura, renowned for its large-scale architectural projection mapping on iconic buildings around the world, partnered with property management company Vornado Realty Trust and architecture firm Valerio Dewalt Train Associates (VDTA) to design and implement a permanent projection system to illuminate theMART building in Chicago with large-scale visual artistry on a nightly basis. 34 4k30 Boxer projectors cast over 1 million lumens of light on the building's 2.5 acre façade, making this the largest permanent projection system in the world. For "Art on theMART", Obscura designed and created a software-driven platform that allows theMART to curate an ongoing exhibition of imagery from celebrated artists, keeping the illuminations fresh, timely and engaging.
Art on theMART was launched in a grand opening ceremony on the evening of September 29, 2018, featuring original content from Obscura’s award-winning media team and four curated international artists, including Diana Thater, Zheng Chongbin, Jason Salavon and Jan Tichy. The event was attended by over 30,000 people and garnered national media attention.
This one-of-a-kind project will feature 2-hour projection shows 5 nights a week, 10 months of the year for 30 years.