An exclusive development launch event atop the posh Hard Rock Hotel attended by over 700 retailers, tastemakers, local style authorities, VIP shoppers and community partners.

Guests enjoyed an assortment of artisan cheeses and charcuterie accompanied by an array of tray passed hors d’oeuvres. Drinks included beer, wine and four signature cocktails.

Entertainment included a mixologist-staffed show bar, aquatic performance art, a trumpeter playing to live-spun house music, a photo & video booth and an unexpected eight song set by Donavon Frankenreiter.

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