"Enchanted Waters" is the latest addition to the recent revamp of Navy Pier in Chicago. Selected for its "design for emotion" approach, dogstudio was asked to imagine, design, develop an interactive experience to engage the Pier’s more than 9 million yearly visitors.
"Enchanted Waters" is an immersive and uplifting reflection on Chicago’s relationship with Lake Michigan. Powered and built on Unity3D, the installation’s 30-foot-wide wall of screens displays a real-time 3D environment, transporting visitors to a magical, underwater plane. Through the use of several motion-sensing cameras, visitors can watch themselves play, interact with each other and conduct their own underwater ballet of fishes.
Since its launch in May 2018, this installation has already put a smile on thousands of faces coming from all over the world, and from all generations.
We're dogstudio. We think, design and develop brands, digital products and experiences that look good, work great, and feel amazing. From our offices in Belgium and Chicago, Illinois, we make it our mission to get our users to experience strong emotions on any possible touchpoint.
More information : dogstudio.co/cases/navy-pier/
Client : Navy Pier
Strategy : Dogstudio
Concept & Production : Dogstudio
Creative Direction & Design : Dogstudio
Creative Development : Nøcomputer, Matt DesLauriers
Systems Engineering : Spye
Architecture : Gensler
Case Study Video : Andrew Dowd, Christophe Zidler,Dogstudio
Music : Ocoeur - Les Rêves d'Alice